4 Business Principles You Need As a Coach
Written by Elijah Best on March 10th 2021
Elijah Best CEO and Founder of Vet Boss Home
Building a 6-figure business is way too complicated right now, not because it's actually complicated but more because it's easy and people make it complicated. The hard part is making yourself do sales calls if you're afraid of it, and if you are... that can be fixed with the implementation of a few easy strategies if you work with Vet Boss but that's not the topic of discussion for today.

You're scrolling through your news feed and you see one more ad that makes your throat dry because you think it's the solution to all your problems, as your filling in the contact form you're thinking 3 things, am I being suckered, is this going to be the one to get me to 6-figures, when will I be able to afford an ad and get my message out there... If you're not... Well congratulations, you're further than I was when I started 4 years ago.

In this blog post that I am writing only because it's a requirement of FB in order to run ads, I will explain to you why I don't waste my precious time writing blogs and why you need to stop reading them, and possibly save you close to the same amount of roughly $20,000-$25,000 I spent on courses trying to put together what works...

You need unlimited high-quality leads. Stop networking... Just stop. Stay home and tap into an unlimited source of free leads and you'll never be broke so long as you have the other elements listed in this blog post.

You need a SALES PROCESS... We call this your enrollment process... As a coach, you should ALWAYS BE ENROLLING. Stop "WINGING IT" or you'll be losing it... It May be cheeky but I'm serious. You need to develop a "closing ratio" ... You know... like how many sales do you get out of 5 conversations? Do you have an enrollment process in place or are you just praying and hoping? 

Here's one of the most important things you need my coach/consultant brother or sister in the veteran community, you also need a TRANSFORMATIONAL product... that you can easily charge $2,500-$5,000 that your clients will say was worth way more compared to other coaching programs or masterminds they've invested in. A lot of coaches already have the skills but just don't know how to position them in the market to yield these types of testimonials or results. If you don't know how to create a TRANSFORMATIONAL product around your gifts and passions or even what those are... don't worry we got you covered, which brings me to the last one... 

Self-Mastery... This one is almost my favorite, at the time of writing this article I love sales. But that being said, can you tell yourself to do a thing and then rely on yourself to do that thing? If not your self-confidence is probably in the gutter because self-confidence comes from haven a proven track record of yourself. Where you know "If I say I'm going to do it, consider it done." Also, with Self-Mastery comes "finding your true life purpose"... we teach all of our clients to back their business by purpose... I teach my clients something beyond mindset... I've invented "heartset" where you take a deep dive inside of yourself and intimately learn about your inner-most drives passions and desires, so you can be the driver of your own destiny, find the balance between making money and being spiritual and back your business by purpose. 

We call this MEPS, heard the phrase before? Well now it stands for

Marketing (lead gen & messaging)
Enrolling (Enrollment process, Goal Setting & KPI's) 
Product (Your Own Transformational Product - $2,500-$5,000) 
Self-Mastery (Master yourself & find Purpose) 

Check out our case study! 

Once you have the numbers to this combination lock, life and business will be a priceless journey of everlasting growth and success, and my friend... This comes with the accolades but you won't care for them much, by this time. 

Oh I forgot to mention, the reason why I don't write blogs is that all that matters is MEPS... leads, sales, product, self-mastery... MEPS is all I do. 

Now stop reading blogs, and get back to work!

Til the next time! 

Elijah best

Elijah Best helps veterans build and scale 6-figure coaching businesses. He is an expert at helping them get clients using social media marketing and making things super simple to understand.
If you're interested in starting your own coaching or consulting business or scaling up and getting clients then definitely reach out and request a free business clarity call today.
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